Mel Taylor: Aol's Patch Geared Toward Advertisers, Not Readers

Mel Taylor, a strategist focused on online revenue for hyperlocal media, shared his theory about Aol’s Patch with Silicon Alley Insider: Advertisers are its masters, not readers.

Mentioning past hyperlocal failures, such as San Diego News Network and The Local from The New York Times, Taylor wrote, “We can’t imagine that AOL chief Tim Armstrong is overlooking the lessons of these past stinkers. We also don’t think he’s doing Patch for purely altruistic reasons, like saving journalism or winning journo awards for his mantle.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in