Starbucks Tops Facebook in Micro-Influencer Engagement (Report)
Starbucks is the brand with the highest influence rate on Facebook, based on its engagement with micro-influencers, according to the latest data from Mavrck.
Starbucks is the brand with the highest influence rate on Facebook, based on its engagement with micro-influencers, according to the latest data from Mavrck.
The coffee powerhouse was followed by Coca-Cola and MTV on the Average Influencer Index from the micro-influencer marketing platform, which also introduced a free tool, Fan Grader, to analyze brands’ Facebook pages and determine and engage with those pages’ top 100 micro-influencers.
The top 25 brands on the Average Influencer Index from Mavrck were:
- Starbucks
- Coca-Cola
- MTV
- Samsung Mobile
- National Basketball Association
- KFC
- World Wrestling Entertainment
- Nike
- Target
- United Airlines
- Red Bull
- Walmart
- Visa
- Playstation
- Dove
- Southwest Airlines
- Oreo
- Heineken
- McDonald’s
- Dodge
- Intel
- Disney
- BMW
- Bud Light
- MasterCard
Mavrck co-founder and CEO Lyle Stevens said in a release introducing Fan Grader:
In today’s age of the consumer, the most valuable asset a brand has is its existing customer base, but not all customers are created equal.
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