Starbucks Tops Facebook in Micro-Influencer Engagement (Report)

By David Cohen Comment


Starbucks is the brand with the highest influence rate on Facebook, based on its engagement with micro-influencers, according to the latest data from Mavrck.

The coffee powerhouse was followed by Coca-Cola and MTV on the Average Influencer Index from the micro-influencer marketing platform, which also introduced a free tool, Fan Grader, to analyze brands’ Facebook pages and determine and engage with those pages’ top 100 micro-influencers.

The top 25 brands on the Average Influencer Index from Mavrck were:

  1. Starbucks
  2. Coca-Cola
  3. MTV
  4. Samsung Mobile
  5. National Basketball Association
  6. KFC
  7. World Wrestling Entertainment
  8. Nike
  9. Target
  10. United Airlines
  11. Red Bull
  12. Walmart
  13. Visa
  14. Playstation
  15. Dove
  16. Southwest Airlines
  17. Oreo
  18. Heineken
  19. McDonald’s
  20. Dodge
  21. Intel
  22. Disney
  23. BMW
  24. Bud Light
  25. MasterCard

Mavrck co-founder and CEO Lyle Stevens said in a release introducing Fan Grader:

In today’s age of the consumer, the most valuable asset a brand has is its existing customer base, but not all customers are created equal. With Mavrck’s Fan Grader tool, brands can now understand the social capital of their fans for free.

Readers: Did any of the brands that cracked the Average Influencer Index top 25 surprise you?