Which Halloween Candy Brands Are Facebook Users Sweet On? (Infographic)

Besides the obvious, what do M&Ms, Kit Kat and Skittles have in common? Strong social performance leading up to Halloween.

Besides the obvious, what do M&Ms, Kit Kat and Skittles have in common? Strong social performance leading up to Halloween.

Social influence marketing company Mavrck analyzed the Facebook pages of candy brands, and its findings included:

  • M&Ms led in terms of highest percentage of fan engagement and top fans by influence, with Snickers running a close second.
  • The most likes went to Kit Kat.
  • Skittles generated the most buzz, with M&Ms coming in second.
  • Pages for individual candy brands owned by the same companies were “remarkably similar.”
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