Conversation about London Fashion Week (#LFW) on Twitter soared to new levels this year with a rise in tweets of almost 20% compared with 2012.
Twitter and Topsy shared interesting data about London Fashion Week 2013, including highlights from headlining brands Burberry, Topshop, River Island, Rimmel London, Toni & Guy, Topshop and more.
The number of tweets mentioning #LFW this year reached almost 180K, compared to last year’s 143.6k mentions.
Highlights from top brands’ usage of Twitter and Vine to drive conversation during London Fashion Week:
Rimmel London ran a series of Promoted Tweets using video content based around how women could recreate the looks being worn by top models at London Fashion Week.
— Rimmel London (@rimmellondonuk) September 19, 2013
Topshop hosted a live Twitter Gallery on its homepage to let visitors experience the final preparations of its much anticipated show, hosted a “Fashion Tweet Off” for user reviews, and installed a Twitter garden at its flagship Oxford Street store.
Toni & Guy ran a Vine campaign using the #SecretReporter hashtag, sending people backstage to shoot footage of what goes on behind the scenes at a big show.
— TONI&GUY (@Hair_Wardrobe) September 15, 2013