Lithium Rolls Out Next-Generation Facebook Social Marketing Solution

By David Cohen 

Facebook and social customer-experience provider Lithium Technologies rolled out its next-generation solution today, adding features such as rich media interactions, ad hoc groups, streaming conversations, and an improved ratings and reviews module.

Lithium counts Sephora, Aruba Networks, and Fox Networks among its clients, and it said its new solution will allow marketers to combine their efforts in search, digital properties, and social media to increase engagement and conversation.

Features of the Lithium Social Marketing Solution include:

  • A strategic partnership with Shoutlet that allows brands to public content across Facebook and Twitter, including blog posts, knowledge articles, and contest entries.
  • Enhanced photo sharing.
  • In-line conversations.
  • Group spaces.
  • Deeper integration with social networks via social login, Lithium LevelUp for Facebook, and Lithium Twitter Integration.
  • A new ratings and reviews module, which allows brands to incorporate widgets on Web pages and gather content and feedback from trusted peers.
  • New iOS applications that make it easier for brands to integrate social conversations with their iPhone and iPad apps.
  • An integration with Socialcast by VMware that allows Socialcast users to automatically receive posts from their companies’ Lithium communities in their work streams.

Lithium President and Chief Executive Officer Rob Tarkoff said:

While new social networks offer a host of opportunities for marketers, they also introduce unprecedented complexity. Marketers need to use all of these social networks to acquire new customer leads. However, they aren’t the way to deeply engage with customers and ignite their advocacy. To get the most out of your social programs, we have completely reimagined the brand-owned marketing community as a driver for deep engagement and a catalyst to creating customer advocates.

Brands that don’t embrace this strategy fail to create a social customer experience that they can control and, ultimately, are missing brand-building and sales opportunities.