LinkedIn Goes Latino Opens Office in Brazil

By Kenna McHugh 

Professional social network LinkedIn is branching out to Sao Paulo, Brazil by opening its first office in the Latin American country. The Brazil office will operate as regional headquarters serving virtually 14 million LinkedIn members across Latin America, offering support for expansion and development.

It appears LinkedIn is ready to expand rapidly in Latin America and has selected Osvaldo Barbosa de Oliveira to head the LinkedIn Brazil operations. He will focus on a campaign to lead an increase of awareness and adoption of LinkedIn in the country, with efforts aimed at user engagement, general operations, strategic partnerships, sales and marketing.

A former Microsoft executive, who workd 21 years in Redmond firm, Oliveira will supervise the growth of LinkedIn’s member subscriptions, hiring solutions and marketing solutions in Brazil.

“There is a huge opportunity in Brazil for LinkedIn’s growth, and I’m excited to oversee the opening of our first office and the establishment of a local team,” Oliveira told Ireland’s Silicon Republic.

“This is a great first step in the expansion of our presence in Latin America, as I’m looking forward to helping Brazilian professionals become more productive and successful on LinkedIn.”

In April 2010, LinkedIn released its Portuguese-language edition, which resulted in an increased membership in Brazil to more than 6 million professionals – six-times the expansion. As it stands now, Brazil is the fourth best represented country on the professional network.