Leveraging The Power of Facebook Advertising: Three Things To Know
We know that brands will only see meaningful engagement when they put people at the center of their Facebook strategies. But even with insightful, brilliant creative ideas executed perfectly, it’s still highly unlikely that most fans will see a given post. In fact, you may have heard the dreaded 16 percent statistic: the maximum percentage of users expected to see a page’s post.
We know that brands will only see meaningful engagement when they put people at the center of their Facebook strategies. But even with insightful, brilliant creative ideas executed perfectly, it’s still highly unlikely that most fans will see a given post. In fact, you may have heard the dreaded 16 percent statistic: the maximum percentage of users expected to see a page’s post.
As part of our Leadership Series event, last week Zócalo Group invited representatives from Facebook, Twitter, LinkedIn, Outbrain and AOL to our offices to talk to us and some of our clients about what’s next in paid social media.
Facebook referenced the 16 percent statistic, and discussed different ways to put cash behind campaigns to increase those sad numbers.
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