Cyber Monday lived up to its billing, as Kenshoo, a Facebook Preferred Marketing Developer, found that the day accounted for 29 percent of total revenue during the five-day peak holiday shopping period starting with Thanksgiving.
Kenshoo also found that:
- Retailers generated 13 times more revenue on Black Friday than they did on Nov. 1, and that figure rose to 15 times for Cyber Monday.
- Return on ad spend when compared with the average between Nov. 1 and 27 was 93 percent higher on Black Friday and 80 percent higher on Cyber Monday.
Cyber Monday image courtesy of Shutterstock.