Facebook SPMD Kenshoo Ramps Up Asian Operations

By David Cohen 

KenshooLogoNew650Facebook Strategic Preferred Marketing Developer and predictive media-optimization technology provider Kenshoo is ramping up in the Asia-Pacific region, announcing Wednesday that it will launch versions of its platform in Chinese and Japanese and open a new office in Singapore, joining its existing locations in Hong Kong, Tokyo, and Sydney.

Kenshoo said it is responding to “spiraling demand” for unified search and social marketing technology in China, Japan, and Southeast Asia, adding that Liam Walsh, formerly a Facebook executive focused on Japan and Australia, will lead search and social sales across Southeast Asia.

The company also announced that its ActiveCluster technology now supports China’s largest search engine, Baidu.

Kenshoo Managing Director of Asia-Pacific and Japan Michel Van Woudenberg said in a release announcing the moves:

We are seeing explosive growth in search and social advertising across Southeast Asia, China, and Japan, and Kenshoo is now expanding its operations faster than expected to meet this demand. Local language platforms and deeper in-market presence will give brands and agencies in this region even more horsepower to drive digital marketing performance through Kenshoo. On top of these significant investments, we’re going even further to ensure client success by adding local resources in mainland China.

Our strategy is to focus on providing the best digital marketing technology in the search and social market, and helping advertisers more efficiently connect with their audiences. The next wave of digital marketing will focus on multitouch attribution and cross-channel forecasting to model out the complete Web journey of a consumer across devices up until the time they make a purchase. Kenshoo already delivers leading technology in these areas, and we expect adoption to spread rapidly across the region.