Project Manager For Video Ads Leaving Facebook

By David Cohen 

If and when Facebook finally launches video ads, it will do so without Justin Shaffer, a project manager who had been helping to lead that initiative, as Shaffer’s last day at the social network will be Wednesday, The Wall Street Journal’s Digits blog reported.

Ashley Zandy, a manager on Facebook’s corporate communications team, is also leaving the social network, effective Friday, and she is heading to Chinese ecommerce company Alibaba to become its associate director of international corporate affairs, according to Digits.

Zandy had been at Facebook for a little more than two years, and her experience with the social network’s initial public offering may come in handy, as Alibaba is getting ready for an IPO of its own.

As for Shaffer, Digits reported that he is leaving Facebook on positive terms, and he has not yet disclosed his next destination. He has been with the company since 2010, when his startup, Hot Potato, was acquired by the social network. One source told the blog Shaffer was considering the launch of a venture-capital fund.

Prior to Hot Potato, Shaffer worked with MLB Advanced Media, according to Digits, while Zandy worked with Brunswick Group before landing at Facebook.

Readers: Do you think Shaffer’s departure will stall Facebook’s launch of video ads yet again?

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