JCPenney Opens Full-Service E-Commerce Store Within Facebook
In one of the first moves of its kind, JCPenny is offering, starting today, a selection of its products for purchase through its Facebook page.
In one of the first moves of its kind, JCPenney is offering a selection of its products for purchase through its Facebook page. Partnering with Usablenet, a leading provider of mobile Web, application and other solutions, JCPenney now allows Facebook fans to browse, recommend, add to cart, and checkout, all without leaving Facebook.
This fully-integrated e-commerce solution is Usablenet’s first, but plans include extending this experience to other retail clients’ Facebook fan pages.
Fans of JCPenney can perform a transaction right within Facebook now, including adding products to their cart, editing their cart, checkout, updating shipping information, shipping products to a store near them, and paying with their credit card.
The Facebook store also offers a curated inventory of carefully selected products from the main JCPenney web store.
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