Comparing the Deep-Linking Strategies of Google, Apple and Facebook
Better communication between applications will improve the mobile experience. In the past several months, Google, Apple and Facebook have announced deep-linking initiatives that vary based on company goals. In this article we’ll discuss the motivations behind them and a brief technical overview of each solution.
Better communication between applications will improve the mobile experience. In the past several months, Google, Apple and Facebook have announced deep-linking initiatives that vary based on company goals. In this article we’ll discuss the motivations behind them and a brief technical overview of each solution.
The rise of native mobile apps challenged Google’s supremacy on the Web. With content hidden inside apps and not indexable, the app store replaced search as the primary discovery mechanism for new mobile experiences.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in