Isobar said it worked with Facebook on SeeItShopIt, which launched across desktop, tablet, and mobile this week, allowing users to browse through collections, share individual items, share SeeItShopIt with friends, and purchase items.
Digital department store Littlewoods was the first brand to launch SeeitShopit on its Facebook page, starting with the Myleene Klass swimwear collection, with plans to add 10 new collections throughout May and June.
Littlewoods Retail Director Gary Kibble said:
Littlewoods always looks to be leading customer experiences, whether online or offline. The SeeItShopIt tool gives us the ability to deliver a new way for our Facebook fans to connect with our products.
And Isobar Chief Technology Officer Rick Williams added:
We created SeeItShopIt to deliver an interactive shopping experience directly within Facebook’s News Feed, where users spend most of their time. The tool will allow any brand with a broad product portfolio to monetize their Facebook fan base by providing a seamless shopping experience.
Readers: Would you be more likely to purchase products via Facebook if you could browse through collections contained within a single News Feed post?