Since yesterday afternoon my Google Reader has been flooded with articles about Apple dropping the YouTube app from iOS 6. I’ve read seventeen different posts on the matter, from CNET to the Google Operating System blog and even The Washington Post. Say goodbye to YouTube in iOS 6! Apple’s giving YouTube the boot! We get it. Now can we please stop talking about it?
The truth of the matter is, the lack of a pre-installed YouTube app in iOS 6 isn’t going to change much. We aren’t going to have the little television icon in our menus anymore (which, let’s be honest here, I still have a hard time recognizing as the YouTube app even after two years with an iPhone), but links to YouTube videos will be accessible through YouTube’s web app in the Safari browser and, according to AllThingsD, “Google is working on a new YouTube app to be on the App Store.”
So why is Apple “dropping YouTube”? I think Carl Howe, an analyst at Yankee Group, sums it up best in the following quote from the Washington Post: “Their two ecosystems are pulling away from each other. This is two companies agreeing they just don’t want to work together anymore.” It’s not really a big deal, and users really aren’t going to suffer any dire consequences. YouTube spokesperson Chris Dale reports that, “We are working with Apple to ensure we have the best possible YouTube experience for iOS users.”
And you know what? Google taking control of the YouTube experience on iOS could serve to be great news for YouTube creators. Over the weekend I had a conversation with a couple of YouTube creators that spoke about getting burned by the iPhone YouTube app because it doesn’t run ads. As mobile YouTube views have grown, creators have missed out on a lot of revenue. Peter Kafka of AllThingsD suggests that this could be a big part of why Apple’s YouTube app is disappearing.
Kafka writes, “The YouTube app has always been a weird bit of corporate compromise. If you’ve used the app, you might noticed that it doesn’t run ads, and that some YouTube content isn’t available on it – most music videos, for instance. If you want that stuff on your iPhone, you’ll need Google-sanctioned versions, like the HTML Web app that Google launched in 2010, or the official Vevo app, which is powered by Google. And that’s the only choice you’ll have, starting this fall.”
So what do you say? Until more details about the reasons behind the break or Google’s new YouTube app are released can we stop with all the posts? And yes, I realize the irony of writing a post about wanting people to stop writing posts about this. Rant completed.
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.