- The use of “install now” as a call to action.
- Use of the app’s header image from Facebook’s app center, instead of the app’s logo.
- Addition of star ratings.
According to Inside Facebook, this type of ad unit was previously part of a “try these apps” module, but it also contained icons alerting Facebook users that they would be taken to either Apple’s iTunes App Store or Google Play, depending on their devices.
Readers: Have you seen any similar ad units?
Screen shot courtesy of Ryan Spoon, via Inside Facebook.