Instagram to start international ad rollout

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By Justin Lafferty Comment

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After a test for U.S. users, Instagram announced today that advertising will expand into Canada, the U.K. and Australia.

Instagram notes that the reaction for advertisers in the U.S. test has been “positive,” so this is the first step toward a more worldwide rollout.

Instagram blogged about the launch:

As Instagram builds its business, we’ve put our community first every step of the way. And since introducing ads last November, we’ve worked with a handful of top brands to draw creative inspiration from the community and create ads that were engaging and felt natural in people’s feeds.

We gave people the ability to provide feedback on ads so we could learn what people liked—and didn’t like—and improve over time. (If you gave feedback on an ad, thank you!)

So far, our community-focused efforts are working. The results for advertisers have been positive—and in some cases, well above the ad industry’s average for performance. We’re excited to build on this momentum, and in the coming months we will extend the same level of care and consideration as we introduce ads on Instagram to our global community.

Instagram started flirting with advertising in October, showing ads from select countries to U.S. users.

Readers: How often have you seen a sponsored post on Instagram?