Instagram Videos, Photos Can Now Be Embedded

By David Cohen 

When Facebook introduced Video on Instagram last month, one of the most notable absent features was the ability to embed that content elsewhere on the Web, such as on blogs and websites. Ask and ye shall receive: Instagram Wednesday announced the launch of embedding for photos and videos.

Following are the instructions for embedding Instagram content from the Facebook-owned photo-sharing network’s Help Center:

To get an embed code for an Instagram photo or video, you’ll need to visit the post on the Web:

  • Go to[username].
  • Click on the post to expand it.
  • Click the embed icon on the right side of the post.
  • Copy the embed code that appears and paste it into your Web page’s HTML.
  • People whose posts are set to private won’t have the option to get an embed code.

Note: As with all embed codes on Tumblr, you’ll only be able to use Instagram embed codes on Tumblr video posts.

Instagram said in its blog post introducing the new feature:

Today, we’re excited to introduce Web embedding for Instagram content and bring you an easy way to add Instagram photos and videos to the stories you want to tell.

Now, when you visit an Instagram photo or video page on your desktop Web browser, you’ll see a new share button on the right side of your photo (just under the comments button). Click the button to see the embed code. Copy the block of text it gives you and paste it into your blog, website, or article. When you hit publish, the photo or video will appear.

As always, you own your photos and videos, and we want to make sure that’s understood no matter where your content appears. Whether you want to embed your video on your blog or a friend wants to feature your photo on a website, everyone will clearly see that your content belongs to you. Your embedded photo or video appears with your Instagram username, and clicking on the Instagram logo will take people to your page on where they can discover more of your photos and videos.

Is your content private? Then nothing has changed. Embed code is only available to those whose photos and videos are public.

Instagram also offered some examples in an email of how its new embedding capability can be used:

Whether you are a news organization, brand, photographer, aspiring chef, or world traveler, embeddable photos and videos provide everyone a seamless way to amplify Instagram experiences and engage with communities outside of Instagram. For example:

  • A sports publication can take you behind the scenes at a game with videos or photos from the athletes.
  • A news organization can provide a real-time view into a breaking news event.
  • A magazine can bring their readers behind the scenes at a fashion show or Hollywood event.

Readers: Is the ability to embed content a good addition by Instagram?