Instagram Ads Now Available to All Marketers, in More Countries

By David Cohen Comment


As previously announced, Instagram ads are now available to all marketers and in several additional countries via parent Facebook’s advertising tools.

Instagram announced last month that it would open its ads platform to all marketers Sept. 30, also detailing the following new features:

  • Brands can now incorporate landscape photos and videos.
  • Video ads can now run up to 30 seconds.
  • Instagram launched Marquee, which it described as “a new premium product that helps drive mass awareness and expanded reach in a short time frame—perfect for events like movie premieres and new product launches.”
  • New delivery and optimization tools.

Facebook announced in a Facebook for Business post Wednesday that Instagram ads are now available for purchase via Power Editor, the Instagram Ads API and select Facebook Marketing Partners.

Ads on the photo- and video-sharing network share Facebook’s ad-targeting features, supporting both brand awareness and direct-response objectives, including website clicks, mobile application installs and video views, with others, such as website conversions, coming soon.

The social network added that Instagram ads are now available in every country where Facebook ads are offered, mentioning the following new countries for Instagram: Russia, South Africa, Chile, Hong Kong, India, Indonesia, Japan, Korea, New Zealand, Taiwan, Thailand, Turkey, Israel, Italy, Saudi Arabia, Poland, Spain, Argentina and Mexico.

Advertisers: Are you ready?

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