Instagram Adding Video View Counts

Instagram users who post videos and brands that post video ads will soon start seeing view counts in place of likes.

Instagram users who post videos and brands that post video ads will soon start seeing view counts in place of likes.

The Facebook-owned photo- and video-sharing network announced in a blog post that “in the coming weeks,” view counts will begin appearing beneath videos and video ads, where like counts currently appear, and clicking on views will bring up the like counts for those videos.

Instagram added that videos must be viewed for at least three seconds before their view counts go up, saying in its blog post:

In the coming weeks, we’re rolling out video views on Instagram.

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