Instagram Rolls Out 60-Second Video Ads

By David Cohen Comment


Can you tell your brand’s story in 60 seconds? Instagram is now allowing its advertisers to find out.

The Facebook-owned photo- and video-sharing network announced Wednesday that 60-second video ads are now available to marketers, saying in an email to SocialTimes:

We recognize that advertisers have a variety of creative resources and want to bring more choice to help them reach their business goals.

Instagram allows brands to amplify campaigns and build anticipation heading into key moments in time, such as this weekend’s big game or a highly anticipated movie premiere.

Instagram said initial advertisers involved in the test of 60-second video ads included T-Mobile USA, which experimented with an extended version of its Super Bowl spot featuring Drake; and Warner Bros., which created a 60-second trailer for upcoming feature film How to Be Single.

The 30-second and 60-second spots from T-Mobile are embedded below.

Readers: What are your thoughts on 60-second video ads from Instagram?

We’re in the #BigGame with @ChampagnePapi. #YouGotCarriered

A video posted by tmobile (@tmobile) on

Image courtesy of Shutterstock.