Instagram: 5M video uploads in the first day

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By Justin Lafferty

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On Thursday, Instagram launched video recording — and users could not wait to try out this new feature. Facebook reported that one year’s worth of video was uploaded in the first eight hours after launch.

Additionally, there were 5 million uploads within the first 24 hours. The company also saw a peak of 40 hours of video uploaded per minute during the decisive seventh game of the NBA Finals.

Facebook also shared a list of celebrities and brands who took advantage of Instagram’s newest features:

Celebrities

Brands

 

Readers: Did you upload an Instagram video on the first day?