Instagram Tops 200,000 Advertisers

By David Cohen Comment

InstagramLogo640x480

Instagram announced Wednesday that it now has more than 200,000 advertisers in more than 200 countries, with three-quarters of them from outside of the U.S.

The Facebook-owned photo- and video-sharing network said in an Instagram for Business blog post that 60 percent of its users learn about products and services on Instagram and 75 percent will take actions after viewing Instagram posts, including visiting websites, searching, shopping or sharing with friends.

Instagram also shared some advertiser success stories in its blog post:

In Germany, supermarket REWE ran ads on Instagram to show young mothers how to make simple meals using its products. The combination of tasty photos and inspiring copy generated a massive 37-point lift in ad recall—6.1 times higher than Nielsen’s norms.

And e-commerce watch company Shore Projects grew from its small London base into a global business with the help of Instagram. With the success of its campaigns targeted to people in key regions, it is now shipping to more than 100 countries—with retailers around the world selling its watches in store.

It’s not just major brands that are seeing success on Instagram. PetLove, an online store for pet products based in Brazil, wanted to increase downloads of its mobile application. After seeing success with Facebook ads, it ran a mobile app install ad on Instagram using the same targeting as its Facebook campaigns. After the campaign ended, PetLove saw a 30 percent lower cost per install compared with other digital channels.

And U.S.-based Framebridge—a company on a mission to make custom framing easy on you and your wallet—worked with Instagram Partner Ampush to attract new customers with the potential to be repeat or lifetime customers. It also targeted people who had visited its site in last 30 days and those who had added a frame to their cart but didn’t check out in the last 60 days with its campaign. Through a series of photo ads that included a shop now button, Framebridge saw its cost to acquire a new customer decrease by 71 percent.

Readers: What are your thoughts on how quickly Instagram advertising has advanced since its global rollout last September?

Instagram200KAdvertisers

Advertisement
Advertisement