INFOGRAPHIC: Why Social is the Future of Customer Experience

By Justin Lafferty Comment

More and more, customers are turning to social channels for customer service from their favorite (or least favorite) brands. Is your company ready? A recent infographic from Facebook Marketing Partner Sprinklr found:

  • 78 percent of companies now say they have dedicated social media teams, up from 67 percent in 2012.
  • 47 percent of Americans say Facebook is their No. 1 influencer of purchases.
  • 77 percent of all social networking users are now accessing social networks via mobile devices.

Here’s the full infographic, highlighting customers’ relationships with brands on social media channels.

Sprinklr Divisible Final