It has already been well-established that organic reach has declined severely for posts from Facebook pages, leaving page administrators two choices: Scream, yell, and cry; or do something about it. For those who choose option No. 2, social marketing software company Offerpop provided the following survival kit, in infographic form.
Among the suggestions offered by Offerpop:
- Optimize page post performance by experimenting with different types of content and determining the time of day that draws the most engagement for posts from your pages.
- Create posts that drive users to share them.
- It’s not all about Facebook: Embrace a multinetwork campaign strategy.
- Tap into the value of social data.
Readers: Anything to add?