INFOGRAPHIC: Event Promotion and Social Media Go Hand-in-Hand

By David Cohen Comment


Organizers and promoters of events are relying more and more on social media to get the word out, and event-management provider Maximillion prepared the infographic below to illustrate the increasing role of Facebook, YouTube, Google+, Twitter, LinkedIn and Pinterest.

Among the findings by Maximillion:

  • 75 percent of event organizers consider social media to be very important for their marketing efforts.
  • Facebook was the most popular platform among event organizers, with 78 percent citing it as their most preferred medium for promoting events.
  • 82 percent of event organizers said they plan to increase their future social media activities.
  • 85 percent of them publish at least one post per week.

Readers: What did you think of Maximillion’s findings?


Image courtesy of Shutterstock.