Infographic: Facebook fans of vitamins and supplements outpace clothing, music

  • SHARES

By Nancy Dunham Comment

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Facebook users may love their clothing and music — as evidenced by 185,000 and 172,000 fans respectively of those industries — yet they are even more excited about vitamins and supplements. Almost 35 percent of fans of those products are reached with every post, according to data from AgoraPulse.

Other tidbits include:

—  The clothing industry has the most engagement with fans, reaching 8 percent per post, which outpaces music and movies.

—  Landmarks, movies and musicians have more engaged “storytellers” as evidenced by likes, comments and shares per post that reach 3 percent, 2.8 percent and 2.6 percent respectively.

—  Movies may elicit the hot buzz online, but they are neck-and-neck on engagement with television shows. Still, comments about movies are more apt to go viral than television show opinions.

Monthly-Review-August-2013

Readers: Do these numbers square with what you post, like and share?

Top image courtesy of Shutterstock.

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