The Pinterest Pin It button has overtaken Facebook’s like button on the product pages of the 872 retailers that were analyzed in a new report from social commerce company 8thBridge, which also found that engagement on brands’ Facebook pages was down 27 percent versus 2012.
8thBridge analyzed 872 retailers’ usage of Facebook, YouTube, Twitter, Instagram, Pinterest, Google Plus, and Vine, focusing on brand awareness on social networks, social upstream traffic, website social lift, and social customer-relationship management.
Nearly all (99 percent) of the retailers studied by 8thBridge were on Facebook, which accounted for 69 percent of social media traffic, but traffic from Facebook only averaged 2.16 percent.
In addition, while 90 percent of the brands had applications on their Facebook pages, 40 percent of that group had apps that were not functioning or out of date.
Readers: Can Pinterest and other social networks continue to close the gap versus Facebook?