Hulu Is King Of Ads, But What About Content?

According to new data released by comScore, Hulu reigns supreme in the kingdom of video advertising, with 783.3 million ads viewed in July. That’s more ads than Tremor Media and BrightRoll, the second and third biggest video ad networks, combined. In fact, four out of five videos shown on Hulu is an ad. That’s great for Hulu in terms of ad revenue, but if viewers are spending all this time being forces to watch ads, how much time are they able to spend watching actual content? And how long will viewers put up with this barrage of advertising?

All this advertising is nothing new for Hulu, but we weren’t really aware of Hulu’s power in the video advertising industry until recently, when comScore changed the way they measured online video metrics, separating ad views from actual content views.