Hulu Giving Users Control Over Their Video Ad Experience

Last week, Hulu announced a slew of new updates and changes that they will be making to their site, including a new player, closed captioning, heat maps and more. However, one of the most exciting and revolutionary changes the site is making is the introduction of Ad Tailor, a new personalization features that gives users control over their online video ad experience.

Ad Tailor, as the name suggests, is a feature that allows users to tailor ads to their particular interests.