How to lose $14,980 on Facebook with one click

Be careful with the way you use Facebook’s tools. The minimum age function is great for filtering out teenagers from pages about adult topics like alcohol, but this is something you should decide when you first create your page and then never touch it again. For example, if you raise the minimum age of your page, you instantly wipe out your young fans.

 

Simply raising the minimum age cost this page 14,000, valued at nearly $14,980 (an average Facebook fan is worth $1.07,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in