You know an image is a hit when people start putting it on Pinterest for inspiration. But how do you know when your content ends up on the social curation site?
Like Twitter, Pinterest is an open community where all the pins are public and people who don’t know each other in real life can connect through their interests without needing permission to follow each other. Profile details are limited to a name, a city, one picture, and a short description. Most people pin images of products, quotes, ideas for projects, or places they’d like to visit onto their boards rather than family photos.
For nonprofits and brands, “One of the benefits from the beginning with Pinterest is that the photos come from the original source,” said [B]cause Media founder Noland Hoshino. Users create a pin by plugging a URL into the “Add a Pin” box and selecting the image they want to use from the page as their pin. If other users click on that photo, they’ll go back to the website rather than someone else’s Pinterest account.
It should be easy to track referrals to your site, but Pinterest doesn’t have solutions for businesses yet and the search bar isn’t perfect. The best way to track your reach on Pinterest right now is through your followers and repins. Pinterest can send you an email alert when you have new activity and you can see how many followers you have any time by logging into your account. If you have a “pin it” button on your website, you can even see the number of times your article or photo has been pinned.
But if you don’t have a “pin it” button on your site or someone isn’t repinning from you directly, you can still find all your images on Pinterest by typing this URL into your browser. Just use your own URL instead of “yourwebsite.com.”
In a video tutorial, Hoshino explains how non-profits and businesses can use Pinterest for better storytelling and engagement. He recommends thanking people for pinning your content. Find that video here.
Image by style-photography.de via Shutterstock.