How Royal Purple gets penny interactions on Facebook

What if you could get 7,284 interactions for only $99.32? That’s one cent per interaction.

Why is Royal Purple’s cost per engagement (CPE) so low? We interviewed Marlena Solomon, “Social Sensei” at Royal Purple (seriously – that’s what’s on her door tag), to understand how.

Marlena knows that social marketing is a process; goals, content, targeting, and amplification are necessary to be successful with social marketing.

Goals are the starting blocks to success

Marlena sees the first step in the viral cycle as setting goals.

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