How I Learned to Love Snapchat
The biggest win for Snapchat is that it challenges users to make something interesting and tell a story in a limited time frame.
For a long time, I hated Snapchat. Most days, I still do. I reluctantly tap the red square next to a name, only to find another double-chinned selfie.
I click on “stories” only to watch 110 seconds of someone eating brunch. We get it, you love bottomless mimosas. Who doesn’t?!
I hated Snapchat because it often validated poorly executed content.
It’s a quick consumption platform where we hear the low-quality phone audio of a live concert, or see pictures that weren’t worthy of a perfectly crafted Instagram filter.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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