How Authors Can Use Social Media to Land An Agent

What kind of online presence does an author need to succeed in an increasingly digital world? Literary agent Jason Allen Ashlock talked about the kinds of stories that go viral in his web conference at Mediabistro's Literary Festival on August 17. His answer may surprise you.

What kind of online presence does an author need to succeed in an increasingly digital world? Literary agent Jason Allen Ashlock talked about the kinds of stories that go viral in his web conference at Mediabistro’s Literary Festival on August 17. His answer may surprise you.

Navigating the waters of licensing and distribution is the job of the agent and the publisher, said Ashlock, who is the president of bicoastal author management firm Movable Type. Before thinking about websites, movie deals, and clever Tumblr campaigns, the writer’s job is to create an experience for the reader, he said, “that requires them to tell someone else” about the book.

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