Social Customer Service At Its Best: Honda Responds To Tweets With Real-Time Vines
As part of a new ad campaign to promote Honda’s summer clearance sales event, the auto company is responding to customer tweets with real-time Vine videos.
Anyone who tweets to @Honda using the hashtag #wantnewcar, a push encouraging customers to swap their old cars for new Hondas, will get a custom Vine video in response.
Sick of your car? Use #wantnewcar to tell us why and you might get a special one of these: https://t.co/TwIHMFUfzV
— Honda (@Honda) July
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in