Hitwise: Facebook Users Are More Loyal to News, Media Sites
Hitwise senior online analyst Heather Hopkins said in a blog post titled Facebook Visitors Come Back Again and Again that according to data from her company, Facebook users who visit news and media Websites return to those sites more often than similar users of Google News.
Hopkins wrote:
A few weeks ago, when I posted my blog entry about Facebook being the largest news reader, I received a few comments and emails noting that visitors aren’t as valuable if they don’t come back.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in