Handpick Food Discovery App Launches on iOS

By Brandy Shaul Comment

Handpick

Food discovery app, Handpick, has officially launched on iOS, giving users access to over 10 million socially shared food posts from Instagram, food blogs and recipe sites. The app allows users to select the ingredients they already have on hand, and provides them with dishes and ingredient pairings based on those selections. In addition, Handpick provides social features for foodies, in a setup similar to Pinterest.

When searching for recipes and dishes based on ingredients, users tap on each individual ingredient in their pantry or fridge, and can stop at any time to view recipes matching those ingredients. For instance, selecting eggs, barbecue sauce and beef might present users with a recipe for meatloaf.

As users find recipes they’d like to try (which can also be found by searching for keywords or hashtags), they can add them to their own customized “topics,” which are like boards on Pinterest. From there, users tap on their flagged items to go to the original source of the content (like a food blog’s website) to view the dish’s recipe.

In addition to its search features, the app allows food lovers to browse a general stream of recipes, or browse topics posted by other users. When users find a topic they especially like, they can follow it to see future additions, or follow the creator of the list.

In a statement, Payman Nejati, Handpick CEO, explained the app’s goal:

We started Handpick to let users input what they already have in their kitchen and find dish ideas using those ingredients. We’re curating the best dishes from Instagram and top food blogs, making it easy to discover how people around the world use your favorite ingredients.

In addition to the app’s launch, Handpick has announced it has received $3 million in Series A funding, in a round led by ClearVue Partners. Handpick is available to download for free on the iTunes App Store.

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