HALLOWEEN: M&M’s Dominates Other Candy Brands in Facebook Mentions
If you want to give out the most popular candy on Facebook and other social networks to trick-or-treaters for Halloween Friday, invest in some M&M’s, as it was the top candy brand among the nine major ones monitored by social marketing and analytics platform Engagor.
If you want to give out the most popular candy on Facebook and other social networks to trick-or-treaters for Halloween Friday, invest in some M&M’s, as it was the top candy brand among the nine major ones monitored by social marketing and analytics platform Engagor.
From Oct. 1 through 31, Engagor examined a total of 592,200 mentions of the candy brands on Facebook and other social networks, and M&M’s dominated:
- M&M’s: 174,900
- Skittles: 116,100
- Starburst: 83,000
- Reese’s: 82,900
- Snickers: 58,300
- Butterfinger: 24,400
- Kit Kat: 23,800
- Hershey’s Kisses: 20,900
- Twizzlers: 7,800
The top trends from the candy brands monitored by Engagor were:
- “Eighth Juicy Wonder” (Starburst): 26,200 mentions
- “Starburst FaveReds” (Starburst): 26,200
- “M&M’s Crispy” (M&M’s): 24,700
And the top hashtags (https://www.adweek.com/socialtimes/vidpresso-narendra-modi_b135760)
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