Guest Post: how Outfit7 used deep advertising integration to double performance and revenues
Editors note: The following guest post was written by Nate Ahearn, Marketing Manager at Chartboost, with input from Outfit7.
No one likes ads, except when they are fun and relevant. Out Fit 7 Ltd (also known as Outfit7), the company behind the Talking Tom Franchise, is well aware of that. They created a deep integration of the Chartboost interstitial within their game’s core user experience. This has achieved an average Click Through Rate of 18% since April 1, nearly double the network’s 10% average.
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