Guest Post

How to Drive Cost Efficient, Highly Qualified Game Installs

Winter is almost here. And along with the foul weather comes bleak news that the cost-per-install (CPI) fees for driving native game app store downloads are set to double or […]

Three Benefits of Programmatic Buying for Mobile

Over the summer, self-proclaimed media curmudgeon Charles Warner wrote a eulogy of sorts for the publishing industry, dated for July 2020. Albeit creative, the post was a dramatic spin on […]

Five Mobile User Acquisition Tips for 2015

The mobile app marketing world is a complex ecosystem. Gone are the “infancy days” of mobile. Unlike the desktop marketing world where tools are more developed through cookies, pixels, etc., […]

Dumped! 6 Reasons Why Users Deleted Your App

It seems like it was only yesterday that you met at the AppStore. They sneaked a peek at your cool screenshots, you offered a great deal, and an instant connection […]

Trick or Treat? The Frightening Tale of Incentivized User Acquisition

Gather ‘round for a spooky tale, as we reveal the dark side of User Acquisition strategies. For mobile app marketers looking to grow a user-base (commonly via install campaigns), deciding […]

Show Me the Money: Four Tips to Completely Nail App Monetization

Everywhere we turn there’s a new article on how “mobile is eating the world.” While some are just now jumping on the mobile bandwagon, others have focused on mobile for […]

5 Cool Replacements for Default Android Apps

One of the great things about having an Android device is the possibility to customize. Bored with an app, the way your homescreen looks, or what is displayed on your […]

Are App Install Ads Holding the Mobile Market Back?

There’s a truth about the mobile ad market that’s rarely discussed. Mobile has been the fastest growing segment of the advertising industry, but the statistics can be misleading. Most of […]

4 Ways Mobile App Engagement Can Grow Your Small Businesses

According to the Pew Research Internet Project, 91 percent of American adults own a mobile phone, and more than half use them to access the Internet. For small businesses, this […]

Reimagining App Ads

App install ads is a fast growing business and one of the primary channels mobile developers rely on to acquire users. While new ad formats have been developed in recent […]