Guest Post

Alt Image Text

How to Drive Cost Efficient, Highly Qualified Game Installs

Performance Marketing

Winter is almost here. And along with the foul weather comes bleak news that the cost-per-install (CPI) fees for driving native game app store downloads are set to double or [...]

Alt Image Text

Three Benefits of Programmatic Buying for Mobile

Performance Marketing

Over the summer, self-proclaimed media curmudgeon Charles Warner wrote a eulogy of sorts for the publishing industry, dated for July 2020. Albeit creative, the post was a dramatic spin on [...]

Alt Image Text

Five Mobile User Acquisition Tips for 2015

Performance Marketing

The mobile app marketing world is a complex ecosystem. Gone are the “infancy days” of mobile. Unlike the desktop marketing world where tools are more developed through cookies, pixels, etc., [...]

Alt Image Text

Dumped! 6 Reasons Why Users Deleted Your App

Performance Marketing

It seems like it was only yesterday that you met at the AppStore. They sneaked a peek at your cool screenshots, you offered a great deal, and an instant connection [...]

Alt Image Text

Trick or Treat? The Frightening Tale of Incentivized User Acquisition

Performance Marketing

Gather ‘round for a spooky tale, as we reveal the dark side of User Acquisition strategies. For mobile app marketers looking to grow a user-base (commonly via install campaigns), deciding [...]

Alt Image Text

Show Me the Money: Four Tips to Completely Nail App Monetization

Performance Marketing

Everywhere we turn there’s a new article on how “mobile is eating the world.” While some are just now jumping on the mobile bandwagon, others have focused on mobile for [...]

Alt Image Text

5 Cool Replacements for Default Android Apps

Performance Marketing

One of the great things about having an Android device is the possibility to customize. Bored with an app, the way your homescreen looks, or what is displayed on your [...]

Alt Image Text

Are App Install Ads Holding the Mobile Market Back?

Performance Marketing

There’s a truth about the mobile ad market that’s rarely discussed. Mobile has been the fastest growing segment of the advertising industry, but the statistics can be misleading. Most of [...]

Alt Image Text

4 Ways Mobile App Engagement Can Grow Your Small Businesses

Performance Marketing

According to the Pew Research Internet Project, 91 percent of American adults own a mobile phone, and more than half use them to access the Internet. For small businesses, this [...]

Alt Image Text

Reimagining App Ads

Performance Marketing

App install ads is a fast growing business and one of the primary channels mobile developers rely on to acquire users. While new ad formats have been developed in recent [...]