Groupon Shows Merchants the Money With Deals Profits Reporting
For the first time, Groupon is showing the small businesses that sponsor its deals how much money the offers make for them. The company began serving up a Merchant Impact Report in its Merchant Center today after a beta trial with more than 1,000 merchants.
For the first time, Groupon is showing the small businesses that sponsor its deals how much money the offers make for them.
The company began serving up a Merchant Impact Report in its Merchant Center today after a beta trial with more than 1,000 merchants.
The information hub tells merchants how many people saw their deal and how many purchased it. It also tells merchants whether those who bought the deal had were returning or new customers.
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