Google Burying its Unpopular Buzz Social Network

By Kenna McHugh 

Google ended the unpopular Buzz social network, which was criticized last year for quite a few privacy breaches. According to, Google said it will kill its Buzz social networking tool in favor of young but fast-growing Google+ online community.

“In a few weeks we’ll shut down Google Buzz and the Buzz API, and focus instead on Google+. While people obviously won’t be able to create new posts after that, they will be able to view their existing content on their Google Profile, and download it using Google Takeout,” wrote in a blog by Bradley Horowitz, vice president of product for Google.

Google had a terrible time last year with its social networking relationship to a Buzz tool that unleashed a flood of privacy complaints and trouble with the US Federal Trade Commission (FTC). FTC alleged that Google used deceptive tactics and violated its privacy promises to consumers when it launched Buzz through its popular email service Gmail. It was never confirmed if the allegations were true. Still, a settlement was announced by the FTC. The social media platform was required to employ a comprehensive privacy program and undergo independent privacy audits every two years for 20 years.

In a completely separate action from FTC, an open apology came from Google explaining privacy inadequacies with Buzz. Google agreed to pay $8.5 million to settle a class action privacy lawsuit over Google Buzz.

With Buzz now behind Google, the company can enjoy the triumph of more than 40 million people joining Google+ with more accomplishments in the future. Clearly, Google aspires to create great products that changes people’s lives daily.