Going Viral at all Costs

2013 has been the year of viral. Memes go viral, ideas go viral, sharing goes viral, and even well thought out, introspective journalism goes viral on occasion. But more often than not, what spreads like wildfire across the internet are a slew of half-truths, misreported stories, and even outright lies. According to Esquire contributor Luke O’Neil, this focus is damaging to journalism, and we’re all guilty of making things the way they are.

Many of us will have seen the photos of a snow covered Egypt and immediately shared them.