Global Executives Struggling to Find Sweet Spot with Social Media [Infographic]
Being engaged with social media is vital for brands today, and while many are embracing the digital revolution, substantial improvements are yet to be made to build a brand with a distinctive social identity, according to a recent study sponsored by Weber Shandwick in partnership with Forbes Insights.
“Socializing Your Brand: A Brand’s Guide to Sociability” outlines the research conducted online among 1,897 senior executives from high revenue companies across 50 countries in North America, Europe, Africa, the Middle East, Asia Pacific and Latin America.
According to the research, global brand executives believe that sociability is growing rapidly as a contributor to a brand’s overall reputation, from 52 percent today with a projected estimate of 65 percent three years from now.
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