Glam Media has released its own mobile video network, FoodieTV, which presents users with short videos documenting the people and places behind food. The app’s episodic format sees groups of short videos added to the service each week, with videos showing off new restaurants, cooking techniques and trends within the world of cooking (like the farm-to-table movement).
Five new videos are added to the platform every Wednesday, with videos ranging in length from two to eight minutes. Each video is presented as a mini documentary, with each week’s new content lasting around 20-25 minutes in total.
“We wanted to explore why we eat, what we eat and how place manifests itself in ingredients and techniques. The intersection of cuisine and culture, if you will. And also explore new forms of entertainment that might shift us further away from linear television while not abandoning the beautiful end-of-the-day escapism that great programming can provide,” the company said.
FoodieTV joins other video services on iOS, as companies look to capitalize on a growing movement away from traditional television. Yahoo, for instance, released its “Screen” app last fall, which offers both clips from television shows and Yahoo originals to mobile users.