Gatorade Looking For Your Favorite Air Jordan Moment In New Facebook App
Gatorade has teamed up with Wildfire to commemorate Michael Jordan’s induction into the Basketball Hall Of Fame with a new Facebook application on the Gatorade Page which allows users to vote for their favorite MJ moment. The Facebook app is the social media element in the overall campaign launched by Gatorade to promote the induction, which also includes urban art events, television commercials, and commemorative bottles.
What makes this particular element a little different from most others we’ve seen from large brands is that it combines two forms of viral marketing into one: voting and sweepstakes.
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