The Future of Social TV Metrics
At the Social TV Summit in New York City today, television experts weighed in on the current metrics that match social engagement with traditional TV ratings. Are they working?
At the Social TV Summit in New York City today, television experts weighed in on the current metrics that match social engagement with traditional TV ratings. Are they working?
A+E Networks SVP of Digital Media Evan Silverman moderated the panel that included Trendrr CEO Mark Ghuneim, Social Guide founder Sean Casey, Networked Insights lead analyst and cultural anthropologist Sean Reckwerdt, and Bluefin Labs VP of Marketing Tom Thai.
“Correlations and causality studies between social activity and TV ratings will continue to be important,” said Casey.
While high engagement does not always equal high ratings, and “ratings drive ad dollars,” said Thai, social engagement has value in its own right.
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