From Yelp To Urban Airship: Founder Explains The Evolution Of Tello
Tello started out as a Yelp for customer service. Founder and CEO Joe Beninato, a serial entrepreneur, had launched the ratings application in 2011 to evoke the spirit of the 1950's, when the customer was still king. But the business went in a different direction after creating PassTools, an API for building and managing boarding passes, tickets, and coupons in Apple’s Passbook for iOS 6. Earlier this month, Beninato announced that he had sold Tello to the push messaging service Urban Airship.
Tello started out as a Yelp for customer service. Founder and CEO Joe Beninato, a serial entrepreneur, had launched the ratings application in 2011 to evoke the spirit of the 1950’s, when the customer was still king.
But the business went in a different direction after creating PassTools, an API for building and managing boarding passes, tickets, and coupons in Apple’s Passbook for iOS 6.
Earlier this month, Beninato announced that he had sold Tello to the push messaging service Urban Airship.
Tello’s original mobile application gave customers a way to thank (or not) the individual employees who had helped them through the process of buying a car or booking a flight, which the companies could monitor.
In
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in