Foursquare has tapped the social data reseller Gnip to be the exclusive distributor of its check-in data, the companies said today.
Each time a Foursquare user checks in, Gnip will see the name of the venue, the time of day and the gender of the user.
“Location is one of the most interesting ways to view data,” said Gnip in a press release.
It’s an interesting move for Foursquare. The service boasts nearly 4 billion total check-ins since it launched in 2009, but it has had trouble motivating users to continue to check in to locations they visit. Gnip is receiving just the real-time data, the company said.
In recent months, Foursquare has estimated its cumulative check-ins at 3.5 billion.
Foursquare also calls itself “the location layer of the Internet” based on other services’ use of its points-of-interest database through APIs. According to today’s announcement, that API receives 75 million calls a day. However popular the API is, however, it doesn’t add fresh information on local businesses back into Foursquare’s database.
Foursquare didn’t immediately respond to a request for comment.