Back in the middle of August ESPN announced an agreement to supply sports venue data on foursquare’s newly launched events platform. The agreements enhanced the check-in experience at sporting events with game time, teams, venue, location information and more. With the new feature, fans not only have been able to share their check-ins at the venue, but also access all the news and information from ESPN about the game.
Director of partnerships Jonathan Crowley, who is the brother of CEO Dennis, spoke to Anthony Ha the other day about foursquare’s recent deal with ESPN. Crowley talked about how the deal is a success because ESPN introduces the platform to a new audience. As a matter of fact, the very day that the deal was announced, he started getting calls from other sports organizations that wanted to work together.
ESPN provides facts, stats, and other up-to-the-minute news on ESPN-branded venue detail pages for major sporting events including NFL, MLB, NBA, NHL, college football and basketball, soccer, tennis, golf, racing and more. In addition, ESPN has launched a foursquare brand page at that features Tips left at sports venues around the world along with links to relevant ESPN apps and pages.
For example, at the conclusion of a baseball game, users will see an ESPN link in their foursquare check-in history, directing them to a mobile site where they will be able to view more information about the event.
So far, it looks like foursquare and ESPN are a great team. It will be interesting to see how the two play together as the year rolls out with football and basketball.